SUBJECT
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Recognition of Laredo as a Tourism Friendly Texas Certified Community by Travel Texas, a division of the Office of the Governor.
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VIVA LAREDO PLAN ALIGNMENT
Alignment Rating: Strong
Supporting goal(s)/policy(ies):
Summary of alignment:
PREVIOUS COUNCIL ACTION
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BACKGROUND
Laredo Earns Tourism Friendly Texas Certified Community Designation: Visit Laredo is proud to announce that we have officially been recognized as a Tourism Friendly Texas Certified Community by Travel Texas. As part of our commitment to strategic tourism development, Visit Laredo actively collaborates with Travel Texas, a division of the Office of the Governor, Economic Development and Tourism Office.
The program is a new designation designed to support communities across Texas in leveraging tourism to boost their local economies. Open to local governments or nonprofit organizations that lead tourism efforts the program offers resources and statewide recognition, with only one entity eligible to apply per area. Its goals include strengthening partnerships, educating local leaders on tourism’s economic impact, and encouraging involvement in state tourism programs. This certification reinforces our commitment to growing tourism as a job-creating and revenue-generating industry in Laredo.
COMMITTEE RECOMMENDATION
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STAFF RECOMMENDATION
recommendation
Staff recommends acknowledgment and celebration of Laredo's designation as a Tourism Friendly Texas Certified Community, and continued support for strategic tourism development initiatives led by Visit Laredo (LCVB).
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Fiscal Impact
Fiscal Year: 2025-2026
Budgeted Y/N?: N/A
Source of Funds: N/A
Account #: N/A
Change Order: Exceeds 25% Y/N: N
FINANCIAL IMPACT:
No Financial Impact