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File #: REC-17    Version: 1
Type: Recognition Status: Filed
File created: 8/4/2025 In control: City Council
On agenda: 10/6/2025 Final action: 10/6/2025
Title: Recognition of Laredo as a Tourism Friendly Texas Certified Community by Travel Texas, a division of the Office of the Governor.

SUBJECT

title

Recognition of Laredo as a Tourism Friendly Texas Certified Community by Travel Texas, a division of the Office of the Governor.

 

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VIVA LAREDO PLAN ALIGNMENT

Alignment Rating: Strong

Supporting goal(s)/policy(ies):

Summary of alignment:

 

PREVIOUS COUNCIL ACTION

N/A

 

BACKGROUND

Laredo Earns Tourism Friendly Texas Certified Community Designation: Visit Laredo is proud to announce that we have officially been recognized as a Tourism Friendly Texas Certified Community by Travel Texas. As part of our commitment to strategic tourism development, Visit Laredo actively collaborates with Travel Texas, a division of the Office of the Governor, Economic Development and Tourism Office.
The program is a new designation designed to support communities across Texas in leveraging tourism to boost their local economies. Open to local governments or nonprofit organizations that lead tourism efforts the program offers resources and statewide recognition, with only one entity eligible to apply per area. Its goals include strengthening partnerships, educating local leaders on tourism’s economic impact, and encouraging involvement in state tourism programs. This certification reinforces our commitment to growing tourism as a job-creating and revenue-generating industry in Laredo.

 

COMMITTEE RECOMMENDATION

N/A

 

STAFF RECOMMENDATION

recommendation

Staff recommends acknowledgment and celebration of Laredo's designation as a Tourism Friendly Texas Certified Community, and continued support for strategic tourism development initiatives led by Visit Laredo (LCVB).

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Fiscal Impact

 

Fiscal Year:                                                                                                          2025-2026

Budgeted Y/N?:                                                                                    N/A

Source of Funds:                                                                                     N/A

Account #:                                                                                                          N/A

Change Order: Exceeds 25% Y/N:                      N

 

FINANCIAL IMPACT:

No Financial Impact