/
SUBJECT
title
Consideration to approve the renewal of contract FY24-097 RFP MX Tourism Agency of Record to Ariel Agustin Rodriguez, d.b.a. ADS Comunicación in an annual amount not to exceed $164,215.00 for Mexico marketing services including campaign design, public relations, account management, content & creative, media planning & placement, digital activation, production management, video production and website maintenance and support. Term of the contract is for one year. Funding is available in the Convention and Visitors Bureau Department.
body
VIVA LAREDO PLAN ALIGNMENT
Alignment Rating:
Supporting goal(s)/policy(ies):
Summary of alignment:
PREVIOUS COUNCIL ACTION
25-1673 – On October 2025 Council approved the second year of the contract.
24-1896 - October 18, 2024, City Council approved the first year of the Mexico Tourism Agency of Record, awarding services to Ariel Agustín Rodríguez, d.b.a. ADS Comunicación. That approval authorized the initial one-year term of the current contract.
BACKGROUND
The Laredo Convention and Visitors Bureau (CVB) relies on strategic marketing efforts in Mexico to strengthen Laredo’s position as a destination for shopping, culture, sports, and business. Mexico remains Laredo’s largest international tourism market, with visitors contributing significantly to hotel occupancy, retail spending, and overall economic impact. To ensure that messaging, campaigns, and outreach remain effective, CVB issued RFP FY24-097: MX Tourism Agency of Record for comprehensive Mexico marketing services.
ADS Comunicación, was the sole respondent to the RFP. This agency has been a trusted partner of the CVB for over a decade, consistently delivering award-winning campaigns, responsive client service, and measurable results in driving visitation from key Mexican markets. Their expertise spans public relations, campaign design, digital media activation, creative production, and account management tailored to cross-border audiences.
The pro...
Click here for full text