SUBJECT
title
Consideration to renew service contract agreement FY23-066 to Sanders/Wingo, for contract services to include design, public relations, account management, content & creative, media planning & placement, digital activation, production management, video production for the US. Campaign in an annual amount of $379,000.00. This award provided for the possible extension of this contract for two additional, one-year term periods upon mutual agreement of both parties. This is the second and last extension of two extension periods. Funding is available in the Convention and Visitors Bureau Department.
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PREVIOUS COUNCIL ACTION
Council approved a one-year contract on 11/06/2023
BACKGROUND
RFP number FY23-066 U.S. Marketing Agency of Record was issued 6/22/2023 with 6 vendors submitting bids, interviews were conducted with the top 3 highest scoring bids and a best & final offer was requested of each of them. After this process Sanders\Wingo was selected as the Laredo CVB new U.S. Agency of Record.
COMMITTEE RECOMMENDATION
N/A
STAFF RECOMMENDATION
recommendation
It is recommended that this contract be approved.
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Fiscal Impact
Fiscal Year: 2025-2026
Budgeted Y/N?: Y
Source of Funds: Blank Fund
Account #: Various
Change Order: Exceeds 25% Y/N: N/A
FINANCIAL IMPACT:
Funding is available in
Revenue account : N/A
Expense account: 250-5315-553-5501 - $324,000
250-5315.553.6227 -$25,000
250-5315-553-5677 - $30,000
Grant Amount:$ N/A
State Share: $ N/A
Local Match: $ N/A