SUBJECT
title
Consideration to award contract FY24-097 RFP MX Tourism Agency of Record to Ariel Agustin Rodriguez, d.b.a. ADS Comunicación in an annual amount not to exceed $164,598.80 for Mexico marketing services including campaign design, public relations, account management, content & creative, media planning & placement, digital activation, production management, video production and website design. Term of the contract is one year with the option to renewal for two additional one-year periods, upon mutual agreement of both parties. Funding is available in the Convention and Visitors Bureau Department.
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PREVIOUS COUNCIL ACTION
N/A
BACKGROUND
An RFP was done through the Purchasing Department and ADS Comunicación was the sole bidder. The CVB has worked with them for 9+ years will excellent results and customer service.
Amount Breakdown
Total $164,598.80:
Services included in the proposal (Planning, Creative, Artwork, Digital Marketing, Production) $42,000
Media Management and PR (Media Planning and Public Relations) $49,600
A la Carte (Productions Materials and Services) $62,998.80
Digital Ads $10,000
COMMITTEE RECOMMENDATION
N/A
STAFF RECOMMENDATION
recommendation
Staff recommends the award of the contract.
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Fiscal Impact
Fiscal Year: 2024-2025
Budgeted Y/N?: Y
Source of Funds: CVB 250.5315
Account #: Production 250.5315.553.6227
Membership & Subscriptions 250.5315.553.6400
Consultant Fees 250.5315.553.5526 (webst design)
Management Fees 250.5315.553.5501 (webst hosting)
Management Fees for monthly agency fee and Media Placements Fee
Digital Ads 250.5315.553.6230
Change Order: Exceeds 25% Y/N: N
FINANCIAL IMPACT:
$164,598.80