SUBJECT
title
Consideration to award a service contract RFP 2026-070 for U.S. Agency of Record, Media Management, and/or As-Needed Marketing Services for the City of Laredo Convention & Visitors Bureau in an amount not to exceed $426,000.00 to the following agencies, Sanders\Wingo Advertising in an amount up to $300,000 and The Zimmerman Agency in an amount up to $126,000 and authorizing the City Manager to execute all necessary contract documents.
The contract shall be for a term of 12 months, beginning on date of execution, with option to renew for two (2) additional one (1) year periods. Funds are available in the Convention and Visitors Bureau Department.
body
PREVIOUS COUNCIL ACTION
25-1636 | Second and last extension of the original contract awarded in FY23
BACKGROUND
The agreement will provide comprehensive destination marketing, advertising, creative development, media planning and placement, campaign management, and other related services on an as-needed basis to promote Laredo as a destination for leisure travel, meetings and conventions, sports tourism, and other visitor experiences throughout the United States and Canada.
COMMITTEE RECOMMENDATION
N/A
STAFF RECOMMENDATION
recommendation
These services will support Visit Laredo's efforts to strengthen the City's competitive position in the domestic tourism market, maximize the effectiveness of marketing investments, and contribute to increased visitor spending and economic activity.
The recommended award is based on the competitive procurement and evaluation process conducted in accordance with the City's purchasing policies and procedures.
end
Fiscal Impact
Fiscal Year: 2026-2027
Budgeted Y/N?: Y
Source of Funds: Click or tap here to enter text.
Account #: Various
Change Order: Exceeds 25% Y/N: n/a
FINANCIAL IMPACT:
Funding is available in the following Expense Accounts::
250-5315-553-5501
250-5315-553-6227