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SUBJECT
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Consideration to award a Terminal Advertising Concession Agreement with Hachar Air Media 310, a sole proprietorship, for the purposes of managing and operating the Airport’s advertising concession at the passenger terminal building. Term of the contract is for five years with one (1) option to renew for an additional five (5) years. Hachar Air Media shall pay the Airport 50% of gross revenue receipts and shall have a Minimum Annual Guarantee of $65,000.00; providing for severability; and providing for an effective date. Funds obtained through revenue collection shall be deposited into the Laredo International Airport Fund. No financial expenditure consequences are anticipated.
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VIVA LAREDO PLAN ALIGNMENT
Alignment Rating: Strong
Supporting goal(s)/policy(ies):
Goal 9.3: Provide the necessary environment for local, regional, and international entrepreneurs to find success in Laredo.
Policy 9.3.7: Market existing innovative companies and startups.
Summary of alignment: This agreement strongly aligns with the Viva Laredo Plan, as it provides an environment were local, regional, national and international businesses can advertise their services in a location where individuals traveling to and from Laredo can gain insight about them.
PREVIOUS COUNCIL ACTION
October 5, 2026 – Authorization to enter into negotiations with Hachar Air Media 310, the sole bidder for RFP 2026-071.
BACKGROUND
The Laredo International Airport solicited proposals from qualified vendors to provide advertising concession at the Terminal through RFP 2026-071.
On October 5, 2026, the City Council approved the selection of Hachar Air Media 310, the sole bidder for RFP 2026-071, and authorized staff to enter into negotiations for the Terminal Advertising Concessions Agreement.
The agreement Terminal Advertising Concession Agreement grants Hachar Air Media 310 to be responsible for the comprehensive management, advertising, operation, and maintenance of the terminal ...
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