SUBJECT
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Consideration to award contract FY24-031 to ADS Comunicaciٴón, San Nicolas de la Garza, NL Mexico, in an amount up to $85,000.00 per year to provide appropriate statewide, national, and international communication & marketing services for the Laredo International Airport. The term of this contract is for one year with an option to renew two additional, one-year terms contingent upon mutual agreement and availability of funds. Funding is available in the City of Laredo International Airport Operations Fund.
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PREVIOUS COUNCIL ACTION
None
BACKGROUND
The City of Laredo International Airport Department formally requested Proposals through Cit-E-Bid for Marketing Services which includes public communications, creative services, digital social media services, artwork, videography & photography, website management, and more for the City of Laredo International Airport Department. The City received 7 submittals from:
ADS Comunicacion, San Nicolas de la Garza, NL Mexico
Culture Span Marketing, El Paso, TX
Grow Laredo, Laredo, TX
Madison Avenue Marketing Agency, Laredo TX
Parachute RGV,
Romph and Pou Agency,
The Zimmerman Agency,
The proposals were evaluated by an evaluation committee that consisted of CVB, Bridge and Airport. The evaluation scoring was based on the following criteria: Experience & Expertise, Scope of Work, Strength of Team, Quality of References, Familiarity with the City of Laredo and Trade, and Cost Effectiveness.
The top three firms were asked to present their proposal and submit their best and final offers. The top three firms were:
ADS Comunicacion, San Nicolas de la Garza, NL Mexico
Culture Span Marketing, El Paso, TX
Madison Avenue Marketing Agency, Laredo TX
ADS Comunicacion was ranked #1 and provides the best value to the City of Laredo International Airport.
Please refer to attachment for evaluation scores.
Note: This contract will be the responsibility of and administered by the vendor and the City of Laredo International Airport.
COMMITTEE RECOMMENDATION
N/A
STAFF RECOMMENDATION
recommendation
Staff recommends the approval of this motion
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Fiscal Impact
Fiscal Year: 2024
Budgeted Y/N?: Y
Source of Funds: Airport
Account #: 242-3605-583-6200
Change Order: Exceeds 25% Y/N: Click or tap here to enter text.
FINANCIAL IMPACT:
Funding is available in the Airport Operations Fund account #244-3605-583-6200. The purpose of this contract is to establish prices for the commodities or services needed, should the City need to purchase these commodities or services. The City’s obligation for performance of an annual supply contract beyond the current fiscal year is contingent upon the availability of appropriated funds from which payments for the contract purchases can be made.