SUBJECT
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Consideration to award contract FY24-031 to ADS Comunicaci??n, San Nicolas de la Garza, NL Mexico, in an amount up to $85,000.00 per year to provide appropriate statewide, national, and international communication & marketing services for the Laredo International Airport. The term of this contract is for one year with an option to renew two additional, one-year terms contingent upon mutual agreement and availability of funds. Funding is available in the City of Laredo International Airport Operations Fund.
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PREVIOUS COUNCIL ACTION
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BACKGROUND
The City of Laredo International Airport Department formally requested Proposals through Cit-E-Bid for Marketing Services which includes public communications, creative services, digital social media services, artwork, videography & photography, website management, and more for the City of Laredo International Airport Department. The City received 7 submittals from:
ADS Comunicacion, San Nicolas de la Garza, NL Mexico
Culture Span Marketing, El Paso, TX
Grow Laredo, Laredo, TX
Madison Avenue Marketing Agency, Laredo TX
Parachute RGV,
Romph and Pou Agency,
The Zimmerman Agency,
The proposals were evaluated by an evaluation committee that consisted of CVB, Bridge and Airport. The evaluation scoring was based on the following criteria: Experience & Expertise, Scope of Work, Strength of Team, Quality of References, Familiarity with the City of Laredo and Trade, and Cost Effectiveness.
The top three firms were asked to present their proposal and submit their best and final offers. The top three firms were:
ADS Comunicacion, San Nicolas de la Garza, NL Mexico
Culture Span Marketing, El Paso, TX
Madison Avenue Marketing Agency, Laredo TX
ADS Comunicacion was ranked #1 and provides the best value to the City of Laredo International Airport.
Please refer to attachment for evaluation scores.
Note: This contract will be the responsibility of and administered by the vendor and the City of Laredo Inter...
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