SUBJECT
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Consideration to approve contract FY24-091 with Zartico, Inc. Salt Lake City, UT., in an annual amount of $62,500.00. Contract services include data hosting, data inputs from a variety of sources, including lodging, analyzed and reported through a dashboard. Funding is available in the Convention & Visitors Fund.
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PREVIOUS COUNCIL ACTION
Council approved the extension for the first contract in regular Council Meeting A-2023-R-08 on May 15, 2023.
BACKGROUND
The information provided through the visitor data dashboard allows the CVB to better understand the visitors’ behavior and make changes to the promotion strategy accordingly.
In 2022 the City of Laredo went out on formal RFPs through CIT-E-BID and received one submittal for awarding a contract for the Visitor Data Dashboard. CVB staff reviewed proposal thoroughly. Best value criteria were considered by the evaluation committee to review submittal. After initial review and interview/presentation, and further review of their proposal by the sole bidder agency, the committee recommended Zartico, Inc.
In 2024 the City of Laredo once more went out on formal RFPs through CIT-E-BID and received two submittals. CVB staff reviewed proposal thoroughly and together with a committee composed of 3 different departments selected Zartico, Inc.
COMMITTEE RECOMMENDATION
Selection Committee recommends Zartico, Inc.
STAFF RECOMMENDATION
recommendation
Staff recommends the selection.
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Fiscal Impact
Fiscal Year: 2024
Budgeted Y/N?: Y
Source of Funds: Convention & Visitors Fund
Account #: 250-5315-553-5522
Change Order: Exceeds 25% Y/N: N/A
FINANCIAL IMPACT:
Funding is available in Convention & Visitors Fund.